Czech the Light is a cultural project organised under the auspices of the Czech Tourism agency. Over the course of 2014 it brought light art and videomapping to selected towns across the country. We were responsible for the regional-level promotion of the project. Czech the Light’s art installations successively lit up the towns of Kutná Hora, Brno, Olomouc, Český Krumlov, Pilsen, Hradec Králové and Ostrava. We produced more than 500 media releases in our PR campaign for this project.