Old’s Cool ReFestival is organized annually by charitable company Elpida, which aims to activate, educate and entertain the elderly, as well as connect generations and change public opinion in favor of old age. The festival is conceived as a celebration of the International Day of Older Persons and traditionally presents inspiring seniors as role models and capacities with interesting life stories. Its aim is to initiate intergenerational cooperation and involve seniors directly in the implementation of selected cultural and other projects. We will provide PR communications and media partnerships for the 4th Annual Old’s Cool ReFestival.