GHMP: EXHIBITIONS "NEW REALISMS" AND "GROUP THERAPY" 2024
- Media relations
The "New Realisms" exhibition at the Prague City Gallery shows how life was lived in interwar Czechoslovakia. Scenes from cafés, capturing the joy, but also the other side of life in the city and in the countryside. Women's emancipation, national minorities, fashion and technology. For the very first time, realistic paintings and photographs as well as film, sculptures and advertising from this period meet side by side in this scope. The exhibition brings a new perspective on the experienced perception of visual culture and art between 1918 and 1945 in three hundred and thirteen works of art. The exhibition is unique not only in its new perspective on the interwar era of Czechoslovakia, but also in the range and composition of the works.
"We established cooperation with Píáristi on the basis of a recommendation and decided to try it out despite the scepticism associated with negative experiences with external PR in the past. Nikola Lörinczová and Nikola Páleníčková, however, refuted our fears - they helped us look for attractive topics and properly grasp the campaign with regard to the identified target groups. They knew exactly which media and journalists to target. Thanks to their perfectly mapped environment and great relationships with journalists, they were able to individually capture the tonality of how to convey the topic. The follow up and ongoing monitoring were also of a highly professional standard. In addition to all the professionalism, the cooperation was also very nice :-) I look forward to following up with another project soon."
Ing. Jana Smrčková — Head of the Department of Communication, Events and Publishing