LUSTR: FESTIVAL OF ILLUSTRATION 2014, 2023
© Alžběta Zemanová
- Media relations
- Social Media
LUSTR is the first festival of young Czech and Slovak illustrators. In the first year of the event in April 2014 the festival and its accompanying exhibition presented the best of Czech and Slovak original illustrations. We provided comprehensive PR services for the first year of the LUSTR festival. We renewed our cooperation in 2023, when we provided media relations and social media communication for the 10th edition of the festival.
Our job was to get the word out in the media and to the community interested in graphic design, illustration and comics. We prepared press releases, arranged interviews with organizers and artists in leading Czech media across media types, created and sent newsletters and took care of all press service during the festival. We are happy to have helped bring the highest number of visitors to the LUSTR festival in its ten-year history. Part of the media communication was also the international residential project Remix Comix, thanks to which a mural mapping the topic of leaving children's homes in the Czech Republic was created on the wall of the Vnitroblock in Holešovice.
We then created a complete communication plan for social media, started creating creative reels and visually appealing content for the profile, and also brought the festival's events directly from the site. We involved the illustrators present in the posts and in two months we managed to increase the number of followers on Instagram by 1,500. We also reached out to relevant influencers, set up a profile on TikTok and made LUSTRU's social media a clear signpost with all the important information about the event.
"PIARISTI took care of our social media and media for the first time this year, and we have a very good feeling about the cooperation. Great results of cooperation, always pleasant and constructive communication, and carefully prepared reports at the end. We really appreciated the social media copywriting - the texts seemed natural and sensitively reflected our target group and the atmosphere of the event, which no outsourcer has managed to do so far. The well-done campaign also immediately made its way into the festival attendance. There were a few things we got stuck on, but because the ladies from PIARIST are easy to talk to about everything, we already know what to re-set for next year to make sure everything runs smoothly."
Bára Müllerová — curator and producer of the LUSTR festival of illustration and c