SIGNAL Prague Light Festival 2013 - 2024
© Tomáš Slavík
- Media relations
We have been working for the SIGNAL Festival of Light since 2013, when its first edition took place. SIGNAL is a great challenge and experience for us and every year we try to push the success of the festival's PR campaign a little further. The media campaign motivates nearly half a million people to visit each year. We produce hundreds of media outlets for SIGNAL each year, arranging dozens of interviews with the festival director and artists, carrying out live TV spots and reports across all Czech TV channels and securing around 350 print articles including double-page, full-page and front-page features in daily, weekly, monthly and online media. Our biggest success, however, is the crowds of enthusiastic people that roam Prague every year, making the word SIGNAL heard on every corner.
‘I began working with these women at the very start of the SIGNAL festival, which thanks to the fantastic work of the PR team has come to boast some of the biggest attendance figures for a cultural event in the Czech Republic. They showed themselves to be very well prepared, dedicated, and committed. In my professional career this was by far my best experience of working with external PR. I really don’t want to recommend them too highly because I want to keep them all to myself :).’
Martin Pošta — Director of SIGNAL Prague Light Festival